The Community Dilemmas Faced by Crypto Projects and Solutions

In the current cryptocurrency market, many emerging projects face a common challenge: large-scale sell-offs immediately after token launch, leading to a rapid price drop. To address this situation, some project teams have implemented strategies such as pre-controlling chips and locking airdrops, in an attempt to maintain a good market performance in the early stages of the launch.

However, these practices reflect the tendency of project parties to equate their own community with potential sell pressure, believing that the selling behavior of community members is the main reason for the decline in coin prices. This viewpoint raises a thought-provoking question: why has the community that project parties worked hard to build ultimately become a source of selling pressure rather than a support for buying that upholds the coin price?

In fact, many project teams have a misunderstanding of community building. They often see community building as a means to meet the listing requirements of exchanges, rather than a true value creation process. This leads to the "community" being reduced to a series of cold data metrics, with project teams pursuing rapid growth and large member numbers, rather than genuine user value.

A mature community growth model has already formed in the market, attracting a large number of users aimed at obtaining airdrops through various task platforms and marketing tools. Although this approach can quickly achieve quantity targets, it also skews the community member profile towards short-term profit-oriented "shearers" from the very beginning.

When a project merely views the community as a tool for listing coins and exiting, this approach is indeed efficient and direct. However, it also directly leads to the fundamental reason for the community becoming a seller rather than a buyer. A mutually beneficial yet short-term relationship forms between the project party and community members: the project party needs data support, while users hope to obtain airdrop rewards by providing this data.

In this mode, the tokens issued essentially become the project's debt rather than an asset. Therefore, when the tokens are officially issued, these airdrops naturally transform into selling pressure. This phenomenon reflects the short-sightedness of current crypto projects in community building and highlights the necessity of rethinking community value and long-term development strategies for the project.