Web3 Social New Era: Content Monetization and Token Rewards

On April 20, 2025, a Web3 social platform announced that it will officially issue its native Token on a certain Layer 2 chain on April 23. This marks an important milestone for the platform's transformation from a decentralized NFT market to an on-chain social ecosystem, as well as a way to reward early community supporters.

Token Positioning: A New Way to Interact Socially

The total supply of the new Token is 10 billion coins. The platform clearly states that this is a purely "Memecoin" aimed at bringing entertainment and interactive experiences to the community, rather than serving as an investment tool or governance rights.

The token distribution plan is as follows:

• 10% for community airdrop, distributed in two rounds of snapshots
• The remaining portion is used for team incentives, ecological construction, etc.

As a Memecoin, the value of this Token largely depends on community enthusiasm and market sentiment, rather than actual use cases. This brings both fun and certain speculative risks. Users need to maintain a rational attitude when participating to avoid losses due to market fluctuations.

Technical Upgrade: Creating a Low-Cost Creation Environment

Since the platform launched its OP Stack-based Layer 2 network in 2023, it has reduced Gas fees to nearly negligible levels. According to a data platform, the average transaction fee on the network is only about $0.001. This has cleared the barriers for ordinary users to participate in content creation and trading, without worrying about high Gas fees. By March 2025, the platform has attracted 2.4 million collectors and 618,000 creators.

Innovative Model: Content is Wealth

The core innovation of the platform lies in its "on-chain social" model. Every piece of content published by users (images, videos, text) automatically generates an ERC-20 Token called "Content Coin". These Tokens can be traded, and creators can share in the revenue from transaction fees. For example, each post generates 1 billion Tokens, and the creator automatically receives 10 million Tokens, with the option to purchase more.

In addition, the platform has launched the "Token Social" feature: the more tokens users hold, the more dazzling their homepage border will be. This mechanism not only increases social fun but also stimulates the demand for holding and trading tokens. Some analysts believe that this feature helps the platform stand out in the Web3 social space, emerging from traditional NFT trading platforms.

Ecological Cooperation: From Controversy to Going Viral

The platform has chosen to issue tokens on a well-known Layer 2 chain, aiming to enhance the usability of the tokens and the coverage among users. A representative from one of the partners is a passionate supporter of the platform and has published a large amount of Content Coin on the platform since February 2025, including meeting minutes, community announcements, etc., sparking heated discussions in the community about the "on-chain renaissance."

However, an unexpected event sparked controversy. On April 17, a partner published a post on the platform, and the market value of the generated Token surged to 17 million USD within a few minutes, only to then plummet by 90%. The community was once in an uproar, questioning whether this was "officially harvesting the leeks."

The partner quickly responded, stating that this was a "performance art experiment" and that no tokens were sold. Unexpectedly, this incident caused the platform's popularity to soar, with the market value of the token rebounding by more than 10 times the next day, attracting a large number of new users, which can be described as a "zero-cost marketing".

Future Outlook and Risk Warning

The platform plans to develop cross-chain expansion and more social Token gameplay in the future to attract a broader range of users and developers. At the same time, it will continue to improve liquidity and community incentive mechanisms to create a diversified ecosystem. However, rapid expansion also brings technical challenges; how to ensure network security and scalability while maintaining low Gas fees is a key issue that the team needs to address.

Security Challenge:

• The price of Memecoin is closely related to community sentiment, and the volatility risk cannot be ignored.
• The on-chain tokenization model needs to strengthen manipulation prevention and enhance transparency.
• As the user base grows, network security and scalability need to be continuously optimized.

Conclusion

This token issuance marks the platform's further exploration in the fields of NFT and social finance. Through low-cost networks, content tokenization, and social incentive mechanisms, the platform is opening up new possibilities for Web3 social. Despite the controversies, it has also brought unprecedented attention.

As a Memecoin, its price volatility and market speculation risks remind participants to remain cautious. The future development of the platform will depend on whether it can find a balance between innovation and stability while maintaining community trust and support. Regardless, this transformation brings exciting imaginative space for the future of digital art and on-chain economy.