The RLUSD stablecoin launched by Ripple is undergoing an unexpected transformation. This Digital Money based on XRP issuance, initially positioned as an enterprise-level solution, has unexpectedly gained widespread favor in the retail sector.

RLUSD officially debuted at the end of last year, when Ripple CEO Brad Garlinghouse clearly emphasized that it is primarily aimed at institutional users, which sharply contrasts with other stablecoins in the market that focus on retail. However, it has proven that the development trajectory of RLUSD far exceeds initial expectations.

Thanks to the support of self-custody wallets like Xaman and platforms like Transak, the application scope of RLUSD has already broken through enterprise boundaries. Robert Kilu, COO of Xaman, observed: "Although RLUSD was originally intended to serve enterprises, possibly due to the efficient performance of the XRP Ledger, its performance in the retail market has been unexpectedly outstanding."

However, the positioning shift of RLUSD has not been smooth sailing. Before its official release, Garlinghouse praised it as "a model of enterprise-level stablecoin." Meanwhile, comments from Ripple's CTO David Schwartz sparked heated discussions about whether RLUSD is limited to institutional use.

Interestingly, when XRP officially announced RLUSD on December 16 last year, it did not specifically mention its potential in the retail sector. Instead, the company focused on the initial deployment of RLUSD on major trading platforms like Uphold, Bitso, and MoonPay.

This evolution from enterprise-oriented to retail markets highlights the dynamic characteristics of the cryptocurrency ecosystem. It not only reflects the unpredictable nature of market demand but also demonstrates the adaptability of excellent products in different application scenarios. The development trajectory of RLUSD may provide valuable insights for future stablecoin design and market strategies.