Recently, the IP-driven Token launch platform ip.world announced the official launch of its V2 version and introduced the first Programmable meme asset Evil Larry. It is reported that Evil Larry's current market capitalization has reached 13.4 million USD, attracting attention from the industry.

The uniqueness of the ip.world platform lies in its built-in IP authorization and community governance mechanisms. Users can issue meme Tokens based on created IP or community IP, providing content creators with a novel way to realize value. The platform also integrates multiple innovative features, including Virality Score, IP Feeds, Takes, as well as incentive systems and cross-chain migrators. These features together construct a complete ecosystem that supports the comprehensive operation of programmable meme assets.

It is worth noting that ip.world's goal is not limited to providing a platform for the issuance of meme Tokens, but is also committed to promoting the Memecoin model towards a more standardized and transparent direction. By transforming memes into authorized, traceable, and tradable on-chain IP assets, ip.world opens up a bottom-up monetization path for internet-native content.

This innovative model could have a profound impact on traditional content creation and monetization methods. It not only offers creators new sources of income but also has the potential to reshape the entire internet content ecosystem. With the emergence and development of more similar platforms, we may witness the arrival of a more decentralized and innovative era of content creation and distribution.