In the world of Blockchain, a project named Notcoin is quietly rising, gradually evolving from an inconspicuous Telegram mini-game into an important force within the TON ecosystem.

The success of this project is not accidental. Notcoin currently has 2.8 million on-chain users, and its token $NOT has surpassed $1 billion in trading volume on decentralized exchanges, while also successfully listing on several well-known centralized exchanges.

The success of Notcoin lies in its unique operational strategy. First, the project team adopted a highly decentralized token distribution method, allocating 96% of the tokens to the community. During the initial 'click mining' activity, the project directly distributed rewards worth $220 million to participants, fully reflecting its emphasis on users.

To maintain long-term user engagement, Notcoin has launched the game "Lost Dogs". This innovative game design not only allows users to earn new tokens by completing tasks but also requires the destruction of a certain amount of $NOT, cleverly balancing token supply and effectively controlling inflation. This design has kept Notcoin's daily active users stable at around 5 million, showcasing strong user stickiness.

The success of Notcoin is also attributed to its emphasis on user experience. The project team understands user psychology and did not emphasize complex blockchain concepts from the beginning. Instead, they allowed users to earn tokens through simple games, gradually guiding them to learn more in-depth operations. This step-by-step approach significantly lowered the entry barrier for users.

In addition, the technical advantages of the TON Blockchain provide a solid foundation for Notcoin. The fast transaction speed and low fees enable users to easily make small payments using $NOT in Telegram, as conveniently as sending an emoji.

The success of Notcoin proves that Web3 projects do not have to be overly complex and mysterious. On the contrary, being close to user needs and providing simple and easy-to-use products is key to winning the market. From being initially underestimated as a small game to now being an important component of the ecosystem, the development trajectory of Notcoin demonstrates how a successful Web3 project should start from user experience and gradually build its ecosystem and influence.