GET, short for Global Entertainment Token, is a native token running on the Cardano blockchain, aimed at becoming the “common currency” in the global entertainment sector. It encompasses multiple sub-industries including music, film and television, gaming, and sports, breaking down the barriers between digital assets and real-world assets (RWA). GET also serves as both a governance and utility token, supporting users in participating in platform decision-making and being used for payments and obtaining various rights.
The entertainment industry faces issues such as opaque income distribution, limited fan participation, and fragmented value chains, which stifle innovation and enthusiasm for participation. Web3 technology offers new possibilities for direct funding, content tokenization, community co-governance, and participation as rewards. GET leverages these technologies to create a participatory economy, strengthen interactions between artists and fans, and promote innovation in industry models.
With the rise of RWA, GET has become a key bridge linking digital and real-world entertainment assets. For example, NFT tickets enhance the event participation experience; physical goods certification and secondary market transactions ensure asset value; and the tokenization of unique experience rights, such as VIP events, is also realized within the ecosystem. This combination of “digital + real” provides a new way of value flow in the entertainment industry.
According to research, the global entertainment market is expected to exceed $3.4 trillion by 2028. With the popularization of technologies such as Web3, NFTs, and XR, entertainment experiences are rapidly transitioning to digitalization and decentralization. GET is positioned as the underlying economic foundation of this transformation, promoting the integration and development of emerging fields such as fan governance, cross-scenario NFT experiences, and generative AI.
The GET team builds a complete ecological system, including a platform, wallet, market, and DAO. In the initial token distribution, the foundation controls 60% for governance and incentives, while project rewards, market development, and investors account for 15%, 15%, and 5% respectively, ensuring long-term sustainable development. Tokens are released linearly on a monthly basis to balance ecological stability and incentive effects.
GET is not just a cryptocurrency; it is a catalyst for the decentralization of the global entertainment ecosystem. By integrating digital and real-world assets across different sectors, and combining with Web3 governance mechanisms, GET is shaping a new entertainment model where everyone can participate and share in the benefits. As technology and the ecosystem continue to mature, the potential of GET is worth paying attention to and looking forward to.