New Exploration of Web3 Attention Economy: Seamless On-Chain Activation of Consumer Value

In traditional online platforms, the value of data and traffic created by users is often controlled and commercialized by platform companies, making it difficult for users to directly benefit from their own creations or interactions. The concept of Web3 emphasizes decentralization, user ownership, and value consensus, advocating that users should have control over their attention and content value.

Around this concept, the Web3 industry has seen the emergence of multiple innovative projects, one notable example being the consumer entertainment platform T-Rex. This project recently completed a $17 million Pre-Seed financing round, receiving support from several well-known investment institutions.

T-Rex is a platform designed for consumer-grade entertainment and content distribution, developed under the leadership of a venture capital group. Its core goal is to bring mainstream internet users and content creators into the Web3 ecosystem, using the concept of "attention economy" to record user interactions on social media and video platforms onto the blockchain, providing cryptocurrency rewards. This mechanism aims to address common issues in the blockchain ecosystem such as "digital ghost towns" and "mercenary users."

The main features of T-Rex include:

1. Target user group: Aimed at ordinary internet users who use mainstream social entertainment platforms daily, as well as high-engagement groups such as content creators and gamers.

2. Technical Architecture: Built on the Arbitrum Orbit Nitro engine, achieving high throughput, low latency, and low-cost transaction processing.

3. Innovative mechanism: Using the Proof-of-Engagement (PoE) consensus mechanism, capturing user interaction behavior through a browser plugin to generate on-chain proof with privacy protection.

4. User Experience: Emphasizes simplifying processes and lowering barriers, users only need to install a browser extension to receive rewards on commonly used platforms, without the need to manually create a wallet or understand complex cryptographic technologies.

5. Developer Support: Provide comprehensive documentation, APIs, and SDKs to simplify the development and integration of consumer-grade dApps. At the same time, establish an incubation fund of approximately $8 million to support ecosystem development.

6. Security: Introduce zkTLS technology to protect data privacy and achieve a secure connection between Web2 content data and Web3 reward links.

In the Web3 attention economy field, there have been similar attempts by projects. For example, the Brave browser launched the Brave Rewards feature in 2019, rewarding users for watching privacy-protecting ads through the Basic Attention Token (BAT). As of April 2025, Brave has accumulated 87 million monthly active users, demonstrating the market potential of this model.

Although T-Rex and Brave share similar philosophies, they exhibit clear differences in business models, technological paths, and ecological scopes. Brave focuses on "privacy-first advertising incentives," while T-Rex expands its scope to a broader range of social and content interaction behaviors, attempting to promote attention incentive mechanisms in larger-scale consumer application scenarios.

With the development of Web3 technology and the enhancement of user awareness, the attention economy model shows considerable prospects in the mainstream consumer market. T-Rex, with its extensive scenario coverage and low-threshold user experience, is expected to make breakthrough progress in the consumer-grade Web3 field. This innovative model may not only change the value distribution relationship between users and platforms but also promote further prosperity and popularization of the Web3 ecosystem.